Silicon Valley PR
fast insights into what moves markets
Silicon Valley PR is not your average PR agency. Based right in the middle of Silicon Valley, they work with some of the most innovative storage and networking startups in the world.
They have developed such a deep understanding of their niche market that they go above and beyond the role of a PR agency. We like to see them as business counsel.
Georgiana uses uberVU around specific launches, as well as ongoing PR activities to gauge the competitive landscape and to track her client's brands. But uberVU has also helped build relationships with key influencers, maintain relationships on behalf of her customers and even identify untapped business opportunities. We'll let Georgiana tell her story.
What do you do?
We provide PR services to tech companies. We work mostly with startups in the storage, cloud, and virtualization markets.
Do you think it's possible to build relationships quickly online by commenting on their blog and re-tweeting their stuff?
Yes, because bloggers appreciate the interaction. That is where uberVU comes in. Although we use a pretty sophisticated news monitoring tool, sometimes it misses blogs or it takes longer to alert me about a new post;uberVU is great, because it alerts me right away.
What is the one thing that your clients want you to deliver?
Brand awareness when they launch. So my responsibility is to understand the market, know who are the competitors are, and build relationships with the relevant publications and influencers.
How does uberVU help you in this area?
I'm tracking conversations about competitors and also specific topics. What I like about uberVU other than its accuracy is the alerts. You guys are good at that.
What do you like about uberVU?
As I said, I like the accuracy of uberVU. I've tested uberVU along with your competitors' tools, and it scored high in this area.
By using uberVU, Georgiana can get fast insights into the key players in the storage and networking market. This makes it easy to orchestrate successful launches or tap into new business opportunities as they happen.