Snooth announces 250,000th Registered User

Snooth registered user base growing by 500% per year

New York, NY (November 16, 2009) — Snooth, the world’s largest wine site, today announced that it had added its 250,000th registered user.

This milestone comes a few months after Snooth announced its 100,000th registered user earlier this year. Over the last twelve months Snooth’s registered user base has grown over 500%, with a 300% growth in overall traffic over the same time period, to todays figure of over 1 million ...

users per month. The number of registered users, those who sign up to have a profile on Snooth, is currently growing at a rate of over 15% every month.

“In March this year we were excited to announce our 100,000th member, so its a real pleasure to welcome our 250,000th member just a few months later,” said Philip James, CEO of Snooth. “We’re adding around 1,000 members daily and with each passing day their actions and contributions to the site enrich the experience for every other user.”

Since its inception in June 2007, Snooth has grown to be the world’s largest wine site, with over 1 million users per month, 1 million wines and prices from 11,000 merchants and wineries worldwide. The site currently handles over 5 million searches per month and has over 250,000 registered users.

About Snooth

Snooth is the world’s largest wine site, with over 1 million monthly users. Launched in June 2007, Snooth is a free, highly interactive, social database of the world’s wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants.

Designed to be easy to use, users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth’s recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

Snooth’s massive database of 1 million wines and 2 million reviews, powers many third-party wine applications, reaching a total audience of over 5 million users per month, and functions as a central repository of wine data. Snooth is also available on-the-go through its mobile or iPhone applications.

Snooth was awarded the Model of Excellence by InfoCommerce in 2008, and is the recipient of multiple medals from the Wine 2.0 trade organization. Snooth has garnered much press within the tech, wine and food spaces from publications including Forbes, Oprah, Techcrunch, Mashable, the Guardian, and many others.

Snooth’s team is comprised of experts in data management, user experience, and wine. Snooth’s advisors and investors include past and current management of Blue Fly, Price Grabber, Experian, Quigo, Inertia Beverage Group, and Global Wines and Spirits amongst others.

Please visit http://www.snooth.com for more information on the largest wine site in the world

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