The article provides an insight into the position of the social media in PR. Brown reasons that one of the core problems with present social media adoption in PR is that there exists a conflict between the traditional PR format and the social media PR format. This has led some firms to mistakenly assume that simply having an internet presence is sufficient. ... See all content Hide content

1 year, 9 months ago byTheLovableRogue onFriendfeed

Whatever your take is, whether you're for or against, there's no doubting that the social media press release offers a new spin for getting news out to relevant parties. While I'm most definitely in the "For" camp, I can also see why there is lingering doubt about its effectiveness. This is where it's up to the founders and supporters of the format to show just why it can be so effective. ... See all content Hide content

1 year, 9 months ago byDanny Brown onFriendfeed

"Whatever your take is, whether you’re for or against, there’s no doubting that the social media press release offers a new spin for getting news out to relevant parties. While I’m most definitely in the “For” camp, I can also see why there is lingering doubt about its effectiveness. This is where it’s up to the founders and supporters of the format to show just why it can be so effective." ... See all content Hide content

1 year, 9 months ago byDanny Brown onFriendfeed

Whatever your take is, whether you’re for or against, there’s no doubting that the social media press release offers a new spin for getting news out to relevant parties. While I’m most definitely in the “For” camp, I can also see why there is lingering doubt about its effectiveness. This is where it’s up to the founders and supporters of the format to show just why it can be so effective. ... See all content Hide content

1 year, 9 months ago byDanny Brown onFriendfeed