How Long Do You Let Your Brand's Reputation Suffer? | danny brown http://tinyurl.com/y8taj6r

9 months ago byjordan_89k onTwitter

RT @tweetmeme How Long Do You Let Your Brand's Reputation Suffer? | danny brown http://tinyurl.com/nqhuzx

10 months, 4 weeks ago byondespalon onTwitter

How Long Do You Let Your Brand's Reputation Suffer? | danny brown http://ff.im/-4m1rl

1 year, 1 month ago bybchesnutt onTwitter

"Twitter has only emerged here in the past few months"
This is a very important lesson and I would stress that the comment made does not accurately reflect the views of those here, not only Michigan , but in the Midwest.
Ouch... I can say having moved back to Michigan (which I believe is considered Midwest), there is an incredible amount of talent here. Not only in Michigan, but throughout the region. I moved back to last October.. hmm that was 8 months ago. So I guess Twitter has been around at least that long. ... See all content Hide content

1 year, 1 month ago byDaveMurr onDisqus

Hi Brandon,
I did think that was a surprising comment - maybe I was guilty of giving Tanner Friedman the benefit of the doubt? However, I definitely agree (and hence the email to them in the first place) that the lack of monitoring is unforgivable.
Say it had been a client that was under the cosh from a fake Twitter account - would the response have been so slow? Unfortunately we can only guess, since no-one from Tanner Friedman has offered their views here, despite being sent the link to the piece as soon as it was live.
More lessons learned, perhaps?
Cheers Brandon, appreciate you stopping by and offering your views. ... See all content Hide content

1 year, 1 month ago byDanny Brown onDisqus

Danny,
As a PR pro in Michigan, I can DEFINITELY say that Twitter has been around in this area for more than "a few months." Many of us here are incredibly active in the social media space, and have been for quite some time.
You know as well as I do, social media puts the responsibility back on brands to monitor their reputation. Even if a company isn't actively participating online, they should still be taking the appropriate steps to monitor "chatter" on the Internet.
Let this case be a lesson for us all.
Brandon
@bchesnutt ... See all content Hide content

1 year, 1 month ago bybrandonchesnutt onDisqus

That's definitely the one thing that stands out like a sore thumb, Tim, the time factor. Like you say (as do the other commenters here) you need to look after your clients; but will clients still be willing to trust you with their brand if you can't monitor your own effectively?
Even if Twitter is something that has only "emerged in the last few months" in the mid-West, I'm sure Tanner Friedman has national (and possibly international) clients and aren't just working to their locality. So keeping on top of your name remains one of the top priorities.
The problem we have with the instant and vast amount of information available is that no longer do we always have the luxury of walking before we can run; now we have to be sprinters from the word "Go". Something more companies are finding out when it comes to brand management and reputation. ... See all content Hide content

1 year, 1 month ago byDanny onDisqus

I understand that they concentrate much of their efforts on their client work and that is a good thing. But as you said, two months is a lifetime on the web. If a few days had passed before they reacted , that would be understandable. But two months? No excuse.
Not listening is one thing. But not listening and then after two months deciding to complain about a fake account defaming you is a whole different story. Obviously people defaming you isn't that big of a deal since you put little effort into monitoring your brand.
I apologize if I'm coming across too harsh here. But anybody who hangs out in these spaces (ie, a PR firm such as Tanner) hears this listening and monitoring stuff day in and day out. It's like addition and subtraction at this point - basic.
An "innovative and imaginative" company shouldn't still be learning their multiplication tables. ... See all content Hide content

1 year, 1 month ago byTim Jahn onDisqus

I think that's an important point you make, Kasey. I'm not sure how long the personal Twitter accounts have been live, but I would have thought that a company one was as equally important to have set up (if not more so).
The thing about negative comments is that they're already happening (as I mention to Heather above). Facing them head-on, conversing and actually having a dialogue about the negativity is needed. If you can turn a hater into someone that may still have doubts about you, but in a more reasoned way, then that's some of the best PR you can get. ... See all content Hide content

1 year, 1 month ago byDanny onDisqus

It's a solid point, Heather - I think everyone needs to up their game and make sure they know what's happening around them. As many examples have shown - Motrin and CNN being just two recent examples - people are talking about us whether we like it or not. We need to be ready to react and respond, sooner rather than later. ... See all content Hide content

1 year, 1 month ago byDanny onDisqus

I don't want to point fingers and say who's wrong & who's right, it is clear that this issue should have and could have been taken care of in a more timely matter. If you have a personal account on Twitter and/or implementing it for a client, how can you not monitor it constantly? I Google my name regularly and I search the social media platforms I frequent on a regular basis as well.
This shows you that no one or no company is exempt for negative comments, etc. However, as PR pros we must also not allow this to scare clients off. A big fear is "what do I do about negative comments?"
Great learning lesson for all of us.
.-= Kasey Skala´s last blog post ...Why research is important =-. ... See all content Hide content

1 year, 1 month ago byKasey Skala onDisqus

Wow -- I hadn't heard about this lawsuit. Having worked at a few PR agencies, I get the "client-first" mentality. We often forget to promote ourselves because we're so busy acting on our clients behalf. But, that's no excuse for not paying attention. Online reputation management is a key component of "PR 2.0." If we're not tracking online conversations to see what's being said about our clients -- and ourselves -- we're doing the brand a disservice. That's one of those newer PR skills that shouldn't be underestimated or overlooked.
.-= Heather Whaling´s last blog post ...PR HTML Starter Kit =-. ... See all content Hide content

1 year, 1 month ago byHeather Whaling onDisqus

Michigan-based PR firm Tanner Friedman is in the process of a lawsuit against a fake Twitter account. Yet how much of the blame also lies with Tanner Friedman?

1 year, 1 month ago byDanny Brown onFriendfeed

Michigan-based PR firm Tanner Friedman is in the process of a lawsuit against a fake Twitter account. Yet how much of the blame also lies with Tanner Friedman?

1 year, 1 month ago byDanny Brown onFriendfeed