That's a great point, Frank - it is too easy to get caught up in the "we need to" mindset as opposed to the "we can" thought train instead. And I love your closing sentence" "Don't confuse being busy with being productive."
Couldn't have said it better myself, fella.
Cheers! ... See all content Hide content

1 year ago byDanny onDisqus

Danny - You sure know how to start a conversation!
In many ways all of our PR/marketing/sales etc are irrelevant actually. Not all of it by any means because to act as if there is no importance to these would be like committing "business-cide" (that's my term by the way but I have no rights to it so .....)
Where I see myself and many others make a mistake is doing too much PR/marketing/sales. What you say? It's when we decide that we need to do it all rather than concentrating on what is the absolute best way to use our time and energy which are finite resources. We can end up spending ridiculous amounts of time on activities that actually turn out to be irrelevant because they were misguided or simply untargeted.
So yes we need to pay attention to existing customers, we need to generate new business but need to do it intelligently and efficiently. Don't confuse being busy with being productive.
My 2 cents. Keep up the great work. ... See all content Hide content

1 year ago byonDisqus

Well worth the read! RT @DannyBrown PR, Marketing, Advertising, Sales - It's All Irrelevant | danny brown http://bit.ly/yMksj

1 year ago byrpulvino onTwitter

RT @rpulvino Well worth the read! RT @DannyBrown PR, Marketing, Advertising, Sales - It's All Irrelevant | danny brown http://bit.ly/yMksj

1 year ago bysungpal2002 onTwitter

Seh,
I've moderated all three of your comments as each had a link to the site you mention. While I don't mind people promoting stuff through the comments per se, blatant linking when it doesn't really have anything to do with the post isn't acceptable and could be viewed as comment spam.
Just a heads up. Thanks. ... See all content Hide content

1 year ago byDanny onDisqus

Horses for courses. Marijuana didn't have a press kit. Also, in this time-starved world, a teenager with ADD cuts to the quick: Don't go there, the service stinks, or Ma, ya you need this.

1 year ago byonDisqus

Customers and customer service/employees are marketing resources - people loyalty and recommendations via simple word-of-mouth will often trump many paid for campaigns. Trust still has a lot of sway when it comes to consumers and their spending, which then reflects on the company's success. ... See all content Hide content

1 year ago byDanny onDisqus

I have never heard that statement. I always hear that marketing is imperial. One thing that I learned is that you need a way to continuously create a stream of leads. Without it will be hard to succeed. My lead generation system revolves around online video. I create short videos that lead viewers to a free offer on my site. Traffic to the video mostly comes from posting my video free to a video marketing site called http://www.Adwido.com then my lead generation begins. A lot of the questions you asked seemed like marketing questions... ... See all content Hide content

1 year ago bySeh onDisqus

PR, Marketing, Advertising, Sales - It's All Irrelevant | Great read!http://ow.ly/gNQb

1 year ago byOdney onTwitter

RT @sethsimonds @DannyBrown PR, Marketing, Advertising, Sales - It's All Irrelevant http://bit.ly/yMksj

1 year ago byblellow onTwitter

Serving your customers in a proactive fashion, now that's a path to profit, via @DannyBrown - http://tinyurl.com/lnry3m

1 year ago byglobalpatriot onTwitter

You hit the nail on the head with the word "proactive", as so many organizations set up their customer service department to be reactive - which means wait for a problem them conduct a fire drill to solve it.
By reaching out to customers, in good times and in bad, you maximize the level of communication and foster deeper relationships in the process. That paradigm can also lead to greater flexibility within your organization, as you learn to personalize the service the each customer - one size does not fit all! ... See all content Hide content

1 year ago byGlobalPatriot onDisqus

RT @DannyBrown PR, Marketing, Advertising, Sales - It's All Irrelevant | danny brown http://bit.ly/yMksj

1 year ago bySethSimonds onTwitter

RT @sethsimonds: RT @DannyBrown PR, Marketing, Advertising, Sales - It's All Irrelevant | danny brown http://bit.ly/yMksj

1 year ago byswiftmed onTwitter

@Ari @Danny You both are right in that the common factor is the human element. Investing in making the people who work for you and the ones who buy from you happy just by listening to what they have to say and acting on what they have to say is one of the cheapest ways to get a higher ROI. I know in business, as in life, we forget that we are all human and have a voice. Turning off our own voices and opening our ears is the simplest way to profit, monetarily or otherwise.
@Roger Don't you think though that a company that can turn a bad customer experience around into a positive one makes the person that much more willing to sing their praises to everyone they know? If the company is listening, as they should be, they can at least always try to turn the customer experience around.
@Kate All of us former waiters and waitresses should get together and write the "All I Really Need To Know I Learned From Waiting Tables" book... :) ... See all content Hide content

1 year ago byiGoMogul onDisqus

"PR, Marketing, Advertising, Sales - It's All Irrelevant" http://bit.ly/H7IUW via @dannybrown

1 year ago bygacconsultants onTwitter

RT @gacconsultants: "PR, Marketing, Advertising, Sales - It's All Irrelevant" http://bit.ly/H7IUW via @dannybrown

1 year ago bywgissen onTwitter

Customer service is huge in the retention. I agree completely with how you said you both sets of customers after “Customers… make money and money equals profits.”

1 year ago byKJ Rodgers onDisqus

PR, Marketing, Advertising, Sales - It's All Irrelevant | danny brown http://bit.ly/HFlJ

1 year ago bysmazraani onTwitter

RT @johnhaydon: RT (please) "PR, Marketing, Advertising - It's All Irrelevant" by @dannybrown ( http://bit.ly/barGY )

1 year ago bybooksbelow onTwitter

Another point I think is that while you can lure new customers with marketing. advertising, and public relations; if you lose a loyal customer through a bad experience or dissatisfaction, you will rarely be able to get them back. I know that as a consumer, that's how I react, anyway. ... See all content Hide content

1 year ago byRoger Hjulstrom onDisqus

RT (please) "PR, Marketing, Advertising - It's All Irrelevant" by @dannybrown ( http://bit.ly/barGY ) (via @johnhaydon)

1 year ago bynicole_harrison onTwitter

RT @johnhaydon: RT (please) "PR, Marketing, Advertising - It's All Irrelevant" by @dannybrown ( http://bit.ly/barGY ) (Nice link bait!)

1 year ago byTheDavidJohnson onTwitter

PR, Marketing, Advertising, Sales - It's All Irrelevant | danny brown http://bit.ly/TpfqY

1 year ago byaffiliatwit onTwitter

PR, Marketing, Advertising, Sales - It's All Irrelevant | danny brown: What's the most important part of.. http://bit.ly/1yFCRv

1 year ago byHpowermarketing onTwitter

PR, Marketing, Advertising, Sales - It's All Irrelevant | danny brown http://bit.ly/6zOHv

1 year ago bybeercast onTwitter

I agree that the best employees make fantastic "evangelists" as well (for want of a better word). But at the end of the day, most employees are there for a paycheck. To keep a roof over their head, pay the bills, feed themselves and their family. In essence, they're paid to be there.
Customers aren't. Customers choose whether to be there or not. As you say, customers come and go. Why do they come and go? It might be to do with price, but price will only make a difference for so long. The real loyalty lies with how customers are treated.
If you get a customer choosing to stay with you, that's a louder statement than paying someone to stay with you.
I'm not discounting the loyalty of great employees and yes, you need to look after great ones. But without customers? You won't have to worry about employees for too long, good or bad. ... See all content Hide content

1 year ago byDanny onDisqus

I don't deny the customer can be the best communications team member...but don't discount the employee. Especially the passionate employee or the one who's been there for many years. Customers come and go; employees, the good ones, are there forever. Ask them what you want to do. Ask them what they want to do. ... See all content Hide content

1 year ago byAri Herzog onDisqus