RE: @DannyBrown Totally agree with everything you are saying, but I think Rachel makes an essential point that while e… http://disq.us/29yyk

9 months, 1 week ago byMSchechter onTwitter

Totally agree with everything you are saying, but I think Rachel makes an essential point that while everyone needs to be involved and have ownership. Someone or a small team to coordinate the efforts.
The other problem is smaller organizations where those departments don't even want to be a part of the SM efforts, none the less own it. ... See all content Hide content

9 months, 1 week ago byMichael Schechter onDisqus

Who Owns Social Media? No-one Does http://tinyurl.com/ykj9le4 (@dannybrown nails it)

9 months, 1 week ago byMandy_Vavrinak onTwitter

Who Owns Social Media? No-one Does by @dannybrown http://ow.ly/wbdv [So true!]

9 months, 1 week ago byJeffhurt onTwitter

RT @Jeffhurt: Who Owns Social Media? No-one Does by @dannybrown http://ow.ly/wbdv [So true!] & probably a good thing!

9 months, 1 week ago bypnv123 onTwitter

RT @JeffHurt Who Owns Social Media? No-one Does by @dannybrown http://ow.ly/wbdv [So true!]

9 months, 1 week ago bykiller_bunnie onTwitter

Who Owns Social Media? No-one Does http://bit.ly/1B9fkF

9 months, 1 week ago byMsBettyEaton onTwitter

Got it.

9 months, 1 week ago byjohnhaydon onDisqus

Possibly. It will depend on how the company is run. When I worked at Kraft,
Sales and Customer Service basically had a dotted line into Marketing, as
Marketing was considered the brand owner. Not every company is like that
though. ... See all content Hide content

9 months, 1 week ago byRachel Levy onDisqus

RE: @johnhaydon Definitely John, and that's one of the first things to make sure you get right - be a people strategis… http://disq.us/24uk9

9 months, 1 week ago bydannybrown onTwitter

Definitely John, and that's one of the first things to make sure you get right - be a people strategist company first and foremost and then start from there.

9 months, 1 week ago byDanny Brown onDisqus

For sure, Rachel - there definitely needs to be some form of guidance otherwise it could soon fall into the crazy pit! ;-)
Having said that, if it's down to the "outward facing reputation of the company" , you could point at external sales, or customer service, who're both visible to the incoming consumer. Marketing and PR are strong contenders, but I'm not sure either should be leading the process - an amalgamation of core reputation faces/sectors instead, perhaps? ... See all content Hide content

9 months, 1 week ago byDanny Brown onDisqus

I agree completely. As long as we don't confuse "own" with "lead." I do think someone has to LEAD social media. And, being that it concerns the outward facing reputation of the company, I do think the Marketing or PR would be best to lead the process. You? ... See all content Hide content

9 months, 1 week ago byRachel Levy onDisqus

Who owns social media? No one, says @dannybrown. But, someone DOES need to lead it. http://bit.ly/1u0eKw

9 months, 1 week ago bybostonmarketer onTwitter

Who Owns Social Media? No-one Does http://ff.im/-afaaI

9 months, 1 week ago byrachelvelarde onTwitter

RT @DannyBrown Who Owns Social Media? No-one Does | danny brown http://bit.ly/32CgLJ

9 months, 1 week ago byJAHeinlein onTwitter

RT @tweetmeme Who Owns Social Media? No-one Does | danny brown http://retwt.me/1dd5H

9 months, 1 week ago bySusanMontgomery onTwitter

Danny - Human Resources owns a part of social media as well. If create an environment that produces happy, empowered employees (like at Zappos or Netflix), they'll be saying good things about the company on Facebook, Twitter and LinkedIn. ... See all content Hide content

9 months, 1 week ago byjohnhaydon onDisqus

RE: @ochojoe Hey there Joe, Nice analogy between politics and social media - I guess when any platform becomes "mai… http://disq.us/23u08

9 months, 1 week ago bydannybrown onTwitter

Hey there Joe,
Nice analogy between politics and social media - I guess when any platform becomes "mainstream" there are going to be those who feel it's "their baby". Which seems to go against the whole "being social" mantra... ;-)
Initializing a social policy is one of the key areas that so many businesses fail on (and, to be fair, a few consultants seem to skip over...). Sure, the platform is open (and don't try and restrict it), but there still needs to be a proactive uniformed message along with the open one. ... See all content Hide content

9 months, 1 week ago byDanny Brown onDisqus

Hey Danny - good post and an interesting discussion.
Your post headline caught my attention from a different angle. It seems like there has been an increase in the whining from social media elitists about how the social space is developing. Some very well respected social media practitioners seem to be getting overly worked up about the snake-oil peddlers attracted to the "social media guru" title. To me, that is akin to whining about corruption in politics.
More on topic with your post, I believe that governance is key to un-owning the message. Companies should provide employees with fences around the use of social tools. This allows each silo or dept to interact with the messaging as appropriate for their specific discipline. This is the approach that one of my clients is currently taking and it seems to be working. There are tweeks along the way, but to date it is coming together nicely. ... See all content Hide content

9 months, 1 week ago byJoe Hafner onDisqus

I have to agree. Social Media goes over multiple platforms and some should have the part they are best at doing.

9 months, 1 week ago byJamie Favreau onDisqus

Who Owns Social Media? No-one Does http://bit.ly/16gmLb #socialmedia

9 months, 1 week ago byjoltsocialmedia onTwitter

RE: @justinparks Ah, now this is why I love blog comments over a Twitter convo - you can really open up on some great … http://disq.us/23oz6

9 months, 1 week ago bydannybrown onTwitter

Ah, now this is why I love blog comments over a Twitter convo - you can really open up on some great views and let it roll :)
Possibly a misnomer, and I agree where you're coming from (though if something is owned, you control how it's presented so maybe a mix of both?).
I've often wondered about the single department - or, more specifically, single team. But it needs a key person from each sector - so, customer service, finance, legal, PR, marketing, creative, advertising, HR, etc. Each person would be a senior employee from that sector and know all the ins and outs of how that department works, so can make judgment calls on social media feasibility per project. Then, go back to their respective departments, crack out the strategy, and regroup and move on from there.
But is that too simple or in danger of becoming convoluted then? ... See all content Hide content

9 months, 1 week ago byDanny Brown onDisqus

RT @HennArtOnline: Who Owns Social Media? No-one Does http://bit.ly/3kGRmO via @dannybrown

9 months, 1 week ago bySteveAkinsSEO onTwitter

RT @HennArtOnline: Who Owns Social Media? No-one Does http://bit.ly/3kGRmO via @dannybrown

9 months, 1 week ago bylegalninjaKris onTwitter