Your 2010 social media plan… Pull up a chair…

JohnFMoore 1 month, 1 week ago on Twitter

With 2010 upon us I wanted to remind you to review my 2010 #Social Media Plan, hope it helps: http://bit.ly/21sakL

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Your 2010 Social Media Plan: Who needs guidelines? We all do… « Random Thoughts of a Boston-based CTO: John Moore's Weblog 2 months, 1 week ago on Wordpress

[...] Social Conversation Monitoring | Before you read this post I would encourage reviewing the starting point of this series.  The need for social conversation guidelines exists for all companies but the guidelines need not [...]

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JohnFMoore 2 months, 2 weeks ago on Twitter

@DavidBThomas Thanks David, more to come in the 2010 #Social Media Plan: http://bit.ly/21sakL #Social #cmo #marketing

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Your 2010 Social Media Plan, Start Your Blogging Engines… « Random Thoughts of a Boston-based CTO: John Moore’s Weblog 2 months, 2 weeks ago on Wordpress

[...] Social Conversation Monitoring, SSC | Before you read this post I would encourage reviewing the starting point of this series. If you have already read it you still may want to review again as I added a little more background [...]

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JohnFMoore 2 months, 3 weeks ago on Twitter

Thinking about my next post in the 2010 #social media series... Not enough hours to write :-) http://bit.ly/21sakL #cmo #cio

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Your 2010 Social Media Plan, The First 30 Days « Random Thoughts of a Boston-based CTO: John Moore’s Weblog 2 months, 4 weeks ago on Wordpress

[...] Business Strategy, SSC, Twitter | Before you read this post I would encourage reviewing the starting point of this series.  If you have already read it you still may want to review again as I added a little more [...]

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intuitcommunity 3 months ago on Twitter

If you are not listening on social channels you’re missing out. http://bit.ly/21sakL

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JohnFMoore 3 months ago on Twitter

As I get over my cold, working on initial plan for #social hire in your 2010 #Social media plan: http://bit.ly/21sakL

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$1500 per month for CoTweet Enterprise? A little too steep « Random Thoughts of a Boston-based CTO: John Moore’s Weblog 3 months ago on Wordpress

[...] Twitter must play a role in your 2010 Social Media Plan, it is still but one arm of your overall communication and engagement strategy.  As Enterprise [...]

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JohnFMoore 3 months ago on Twitter

Your 2010 #Social Media Plan... Pull up a chair: http://bit.ly/21sakL #social #crm #cmo #marketing #ssc

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John Moore 3 months ago on Wordpress

Great feedback, Kathy. My general thoughts:

- If a company has moved past the skepticism phase about social media then you’re right, take time to invest in your strategy and some of the goals I have suggested may be able to be skipped. However, many companies are just trying to work things out and this solutoin enables them to explore various social solutions, begin to engage with customers , and start moving the ball forward. All, really important steps.

- This plan is for companies of 20 or more people and I believe could easily be accomplished with the one hire that I refer to. If a company of this size cannot afford this one hire the goals will need to be scaled back.

- Youtube is a good point as it’s the one social network I hesitated on includin. The value of Youtube is clear but the overhead of getting started may be scary for some businesses. However, the truth is a company could produce video of suffiicent quality with a Flip video and some standard video editing tools that are generally low cost (or free) for Windows or the Mac.

Kathy, as always, I really respect and appreciate your opinions. Thanks for stopping by.

John ... See all content Hide content

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Kathy Herrmann 3 months ago on Wordpress

Hi John,

Thanks for your article. Good food for folks to consider.

You provide a reasonable check list for companies to use to consider their social media channels, but I’m in Mitch’s camp that execs need to start by first considering their objectives and strategies. And to quote one of his common phrases, “one size will won’t fit all.”

Many companies haven’t invested much if any effort in investigating the social landscape relative to their own prospects and customers so just jumping in is a strategy that could lose as well as win (even if the loss is lack of ROI and not a branding issue).

I would advise companies to start with the landscape understanding, then map out their corporate objectives and strategy for social business — of which social media initiatives would be a part. And yes, the ROI is going to have to be there before they jump in. Or at the least, execs are going to have to understand the longer-term value of social business if the ROI is low value in the near-term.

As an additional observation relative to SMB and B2B companies, a lot of the activities on your list may prove of little or no value. The complete check list may make sense for larger companies but will likely stretch smaller ones to thin.

Additionally, I’m not sure how much an SMB/B2B is going to gain from a Facebook page or YouTube video because I’m not sure they’ll have the resources to expend on promoting and differentiating themselves enough in those channels. Not that they couldn’t but the question will be is that the best way to spend their marketing or other resources?

Having said all that, though, I do agree 2010 is a great time for companies to undertake initiatives on social business design, of which social media channels can and should play a part.

How quickly companies move from the design phase into implementation will be a question mark determined by their resource availability and competition with other corporate initiatives. ... See all content Hide content

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JohnFMoore 3 months ago on Twitter

Your 2010 #Social Media Plan... Pull up a chair: http://bit.ly/21sakL #social #crm #cmo #marketing #ssc

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John Moore 3 months ago on Wordpress

Excellent comments Mitch and you are right, my rallying cries are now, and will always be in the order of People, Process, Technology. However, social media, not CRM per se, is something people are truly struggling with in terms of understanding relevance and of understanding value add. The 2010 plan that I am putting forth, and will continue writing about,has one primary goal. That goal, simply put , is to get people into an active listening mode.

You, as someone who is a respected thought leader (sincerely mean that Mitch) understand the value of social media already, you do not need to be convinced of it. This means that much of my 2010 plan which is about dipping your toes into the social media waters, is a waste of your time. I feel that businesses need to invest a year understanding the social landscape, truly understanding it. The plan is about getting them listening, finding their voice, and starting to engage.

As I’ve noted in other comments, the 2011 plan will be more focused on ROI, more focused on goal setting specific to your business, your industry, and yes, about the People, the Processes, and the Technlogy last.

Your feedback is appreciated Mitch. It points out that I need to do a better job setting the stage and I will include some more clarification in today’s post.

John ... See all content Hide content

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JohnFMoore 3 months ago on Twitter

Great comments being put out there around my 2010 #social media plan: http://bit.ly/21sakL If you have time, check them out

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Rick Mans 3 months ago on Wordpress

Transform the numbers in people and real attention. Everybody can follow 500 accounts on Twitter or get 2000 followers. However not everybody manages to get the attention of his audience. Some goes for YouTube, uploading a video on YouTube is not doing something with social media, it is just uploading a video. How will you get people to invest some of their valuable time in watching your videos (or slides).

Social media isn’t about numbers and a social media plan shouldn’t be about numbers. I agree it makes thing easier to measure, however it doesn’t say anything about value. Try to transform the numbers in things such as: retweets by industry leaders, X times favorited by target audience Y etc etc.

Transform the numbers into people and attention. One blog post a week is easy, one blog post per week that adds value is a bit harder and one blog post per week that get references on at least 10 blogs of industry leaders might even be harder. ... See all content Hide content

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John Moore 3 months ago on Wordpress

Excellent comments Steven. My only point, for now, is I have intentionally left out ROI. Will address tomorrow in my next post when I talk about hiring that employee I mentioned.

Stay tuned and keep me on the straight and narrow with your comments. I know I will leave a lot out and appreciate eveyone weighing in.

John

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Steven Moore 3 months ago on Wordpress

John- Let’s make sure this company doesn’t suck and that it definitely has leadership and sponsorship this will make it much more enjoyable. Also let’s define what they are looking for out of this work ( brand protection- sales- new product development- better employees- oh hell they need to listen first to get it. Let’s make sure they know what they are listening for and help them understand the value of it- give this company the heart to be bold…Your timeline is reasonable-they committed to a year right? John- make sure that check from this company will cover your daughter’s entire education because you will miss her whole first year working your hennie off to make sure there is the Golden ROI .. Will follow closely great idea… Steve ... See all content Hide content

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JohnFMoore 3 months ago on Twitter

Your 2010 #Social Media Plan... Pull up a chair: http://bit.ly/21sakL #social #crm #cmo #marketing #ssc

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Jen Turner 3 months ago on Wordpress

great 2010 sm plan article, this is the basic key, now convincing people they need to do it and not be afraid…is key. the next phase is showing folks how to manage the posts, their contacts and lists.

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JohnFMoore 3 months ago on Twitter

Thank you @achopra01 @LilMissSocMedia for RTs of my 2010 #social media plan: http://bit.ly/21sakL #cmo #cio

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shindigmrktg 3 months ago on Twitter

Great step by step guide to planning your company's social media strategy: http://su.pr/2gWLLK

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John Moore 3 months ago on Wordpress

I agree Courtney, these are critical additions as we get to the execution phases of my upcoming posts. Identifying the right followers, the right followers to respond to and how, all are critical. Plenty more to come as we finish out 2009.

Thanks or stopping by and adding value to the conversation. It is always appreciated.

John

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Courtney Wiley Taylor 3 months ago on Wordpress

I would add:

1. Take advantage of Twitter lists and be sure to follow all your customers (and competitors)

2. Monitor the sentiment of your brand, corporate spokespersons, etc., setting a benchmark now and checking progress every month. See how you compare with your competition when it comes to negative and positive comments

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michelletripp 3 months ago on Twitter

Social media recommendation outline by @JohnFMoore http://bit.ly/21sakL The basics every company should be thinking about!

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JohnFMoore 3 months ago on Twitter

Thanks @franciscojsaez @SusanZelinski for RTs of my 2010 #social media plan: http://bit.ly/21sakL #cmo #marketing #customerservice

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Simon G 3 months ago on Wordpress

Talk about timing, John. Guess what we’ve just received.

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JohnFMoore 3 months ago on Twitter

Your 2010 #Social Media Plan... My latest: http://bit.ly/21sakL #ssc #socialbiz

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John Moore 3 months ago on Wordpress

Great additions Barry. I hope to, with the help of people like you, flesh this out so that people can use this as a solid roadmap. I am going add your suggestion to the post so that people don’t miss it.

Thanks Barry.

John

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uberVU - social comments 3 months ago on Wordpress

Social comments and analytics for this post…

This post was mentioned on Twitter by JohnFMoore: Your 2010 #Social Media Plan… Pull up a chair: http://bit.ly/21sakL #social #crm #cmo #marketing #ssc…

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John Moore 3 months ago on Wordpress

Thanks Roy. I agree. Some of these goals will actually be my personal goals as well. Youtube, watch out.

John

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uchowsocial 3 months ago on Twitter

By @-JohnFMoore Your 2010 #-social Media Plan... Pull up a chair: http://bit.ly/21sakL #-social #crm #cmo #marketing #ssc

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