Johnny Holland - It’s all about interaction » Blo...

Updated 2 months ago

Source: http://johnnyholland.org/

After 10 years in the field, I woke up one day to realise that my service as a UX practitioner had become a commodity. Usabilityhad become the in thingand everyone could do it and show that their products were better than the competition. Usability as a buzzword, populated Product Lifecycle processes in many organizations. So it comes as no suprise when the general attitude of stakeholders these days is one of a shopper saying: One McUser Experience with usability fries please.

Usability ...

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Can we say, without hesitation, that aesthetic appeal (translated into a visually alluring product) is a commodity?

The iPhone frequently breaks several UI guidelines (although the field is still nascent, I acknowledge the guidelines themselves are up for debate, but that’s for another forum) such as consistency, lack of affordances, etc. and is really no more usable than many smartphones
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4 months ago by Kristen Mitchell on Wordpress

[...] Is UX becoming a commodity? [...]

4 months ago by Interact Seattle » Blog Archive » User eXperience (UX) Digest #3 on Wordpress

Kem, I was going to post this [article] as a response to your article here, but Jeroen told me you were working on a second piece, so I’ll post it here to give you some additional thoughts:

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First, I see many comments dispute the definition of “commodity” used in Kem’s article. I don’t care about the word use, but more about the points, which
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4 months ago by Joe Fletcher on Wordpress

Adnendum:

We use literary devices postulated through digital mantras that are sometimes contradictory and perceived as reverse theroetical constructs in order to confuse you #werkplace

4 months, 1 week ago by Werkplace on Wordpress

I just declared war here http://bit.ly/lpRjm

4 months, 1 week ago by werkplace on Twitter

I challenge everyone to read what was actually written and the posts to this point. Especially since a few of you represent the community.

My take is: I am glad that “the industry” has decided to point out the obvious. That the term User Experience was the flavor of the month, following the history and evolution of design that butts up against consumerism.

I have no idea
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4 months, 1 week ago by Werkplace on Wordpress

UX understands the functional aspects of product use AND the more aesthetic/experiential parts of product design http://bit.ly/1ixSRD !f

4 months, 1 week ago by djfrizz on Twitter

‘One McUser Experience with usability fries please.’ Good reflections on ux and usability as a commodity http://bit.ly/EhldQ

4 months, 1 week ago by maxwalter on Twitter

Enjoying the comments on the "UX as Commodity" article http://bit.ly/EhldQ

4 months, 1 week ago by JDouglass on Twitter

I agree with the author’s assertion. It’s a bold claim but she made her arguments support her hypothesis. I can see why traditional practitioners might be put off and defensive but it’s a point that needed to be brought up and discussed.

I’m eager to read the author’s thoughts re the “next traveler in design evolution” especially if it works to make
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4 months, 1 week ago by Maddy S on Wordpress

Dave I was confused by your second post after reading your first, so are you saying it is becoming a commodity or not? I feel like the writer that it is. I don’t know how and where you work but in many companies there is the perception when the development team has neglected to to do due diligence and get the product tested they think of usability as a ribbon on top that says ’ship” ... See all content

4 months, 1 week ago by Anna Maria D on Wordpress

[...] Mittlerweile hat es auch die Userexperience (UX) in den Mainstream geschafft. Sie ist hipp und wird verkauft. So it comes as no suprise when the general attitude of stakeholders these days is one of a shopper saying: ‘One McUser Experience with usability fries please.’Kem Kramer, Is UX becoming a commodity? [...]

4 months, 1 week ago by Userexperience ist kein Spaß | Club45 on Wordpress

[...] Mittlerweile hat es auch die Userexperience (UX) in den Mainstream geschafft. Sie ist hipp und wird verkauft. So it comes as no suprise when the general attitude of stakeholders these days is one of a shopper saying: ‘One McUser Experience with usability fries please.’Kem Kramer, Is UX becoming a commodity? [...]

4 months, 1 week ago by Userexperience ist kein Spaß | Webzeugkoffer Webdesign on Wordpress

User Experience as a Commodity - http://j.mp/4hwRXk #usability #ux

4 months, 1 week ago by steno on Twitter

Anna, I agree that “usability” is a commodity of this decade like quality was in the 90’s. In my talk during From Business to Buttons reviewed somewhere on this crazy site, or just visible from http://businesstobuttons.com/

it is exactly that point that I make. And further, design (forget user experience; does this term mean anything any more?) has elements that are definitely
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4 months, 1 week ago by Dave Malouf on Wordpress

I find this article very insightful as I work in an environment where “stakeholders” indeed think usability is like product from a shop where they can tack on usability before they ship. Our designers are often looked upon to push out designs at a pace that is not right as if on a production line. To be a commodity for the field is a good and a bad thing. On one hand we should be at a point ... See all content

4 months, 1 week ago by Anna Maria D. on Wordpress

Look at what some idiot commented on... http://bit.ly/2dLMYX #ux

4 months, 1 week ago by werkplace on Twitter

“Interaction designers are still hard to come by. I get contacted every 2 weeks for another position that a company has been searching for someone for months. With a large lack of qualified interaction designers in the world it is really hard to get interaction design to the level of commodity.”

That is because the worlds education systems do not support the nature of IxD, which
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4 months, 1 week ago by Werkplace on Wordpress

Is UX becoming a commodity?:

After 10 years in the field, I woke up one day to realise that my service as a UX.. http://bit.ly/1ACmtJ

4 months, 1 week ago by ChrisMcQueen on Twitter

Some excellent thoughts from the @johnnyholland crew on "Usability as a commodity": http://bit.ly/1Y5tV

4 months, 1 week ago by pfinette on Twitter

[...] Kem Kramer on Johnny Holland declared: “After 10 years in the field, I woke up one day to realise that my service as a UX practitioner had become a commodity. Usability had become the ‘in thing’ and everyone could do it and show that their products were better than the competition. Usability as a buzzword, populated Product Lifecycle processes in many organizations. So it comes as no suprise ... See all content

4 months, 1 week ago by Is UX becoming a commodity? « Frictionless Design on Wordpress

Is UX becoming a commodity? ...Kem-Laurin Kramer of RIM writes in JH http://ow.ly/AIF

4 months, 1 week ago by hntchen on Twitter

Reading: Is UX Becoming a Commodity? http://tinyurl.com/y9p3sf3 Not sure how much I agree w/the tone or the substance, but food for thought.

4 months, 1 week ago by redmolly23 on Twitter

I am going to also put in my, Really?

I have been working in interaction design for 15 years. I can agree with a couple of things here: 1) that there is more attention being given to the human in the equation of making software products and 2) that the title changes many times. Otherwise, a commodity, really? Not according to any economics theories I have read.

Software features are
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4 months, 1 week ago by mTp on Wordpress

“But now we have reached the point of aesthetics”

Is aesthetics our primary goal as UX’s ?

Not that I don’t appreciate aesthetics, but I think that it is actually easier for poeple to understand, than other UX goals which are more difficult to communicate and yet more valuable to me.

4 months, 1 week ago by Nurit Peres on Wordpress

eally? I’m not seeing it at all. EVEN in the consumer world the lack of understanding of what UX or even design is REALLY all about is staggering, demonstrated fully by the lack of mojo in your own organization’s products. Yes, the iPhone has gotten people’s attention and everyone is clamoring for an “expert” but there are so few experts who truly know how to bring it ... See all content

4 months, 1 week ago by Dave Malouf on Wordpress

Social comments and analytics for this post…

This post was mentioned on Twitter by johnnyholland: New on JH Magazine: Is UX becoming a commodity? http://is.gd/4QNfF...

4 months, 1 week ago by uberVU - social comments on Wordpress

artigo mt interessante, para reflectir: http://bit.ly/3FYRfj

4 months, 1 week ago by paulomartires on Twitter

NOT everyone can do it, and aesthetics and visual design =/= usability. From @Johnnyholland http://bit.ly/3LvPZQ #UX McUX indeed.

4 months, 1 week ago by dgcooley on Twitter

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