Higher Growth Businesses Spend More on Marketing and Shift Marketing Online

Updated 1 month ago

Published 3 months, 1 week ago

Earlier this year we partnered with research firm Hurwitz & Associates on an online survey of small businesses with 1 to 20 employees. (You may remember taking the survey here on this site, back in July.)

As one of the survey partners we were able to get access to the survey results — and I thought you might find some of the key points to be interesting. The subject of the survey was the recession and online marketing efforts by small businesses. Here are three key points from ...

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Showing 26 relevant reactions out of 26.

Brian Goldman 2 months, 4 weeks ago on Wordpress

Thanks for the information! This trends confirms how the internet is changing the way to do business.

tommy edwy 3 months ago on Wordpress

I would agree email marketing is one of thew most powerful tools a small business can do to help grow it’s customer base and revenues. There’s a ton of strategy that can be used with email marketing as well, that also help drive business strategy and direction based on how your users are interacting with your email campaigns. Email is powerful, very powerful, but it takes some proven email ... See all content Hide content

chefpaul9828 3 months ago on Twitter

Online marketing helps businesses grow faster (Small Business Trends): http://tinyurl.com/y8nuvqt

fatael 3 months ago on Twitter

Online marketing helps businesses grow faster http://bit.ly/4Abkte

L’innovation web est anticyclique | rezopointzero.com 3 months ago on Wordpress

[...] dans un sondage effectué par Hurwitz & Associates en juillet dernier pour le compte de Small Biz Trends auprès des entreprises de 20 employés et [...]

HarmonyThiessen 3 months ago on Twitter

Big Shift Happening with Business turning to online marketing strategies http://adjix.com/8a97

Julie_at_Deluxe 3 months, 1 week ago on Twitter

Looks like email marketing is rocking the small business world. http://bit.ly/4Abkte

stevenebryant 3 months, 1 week ago on Twitter

Online marketing helps businesses grow faster http://ow.ly/zeo6

Sam 3 months, 1 week ago on Wordpress

The problem with services such as Craigslist, Yelp and others is that they are in fact local in nature, and small business needs to be national and many times international. Small business owners need to think in terms of reaching as many customers as possible and the internet allows us to have a world wide market. If a business makes something, then why not sell it everywhere.

imakewebsiteswk 3 months, 1 week ago on Twitter

Higher Growth Businesses Spend More on Marketing and Shift ...: Now, for many of you it's a no-brainer that.. http://bit.ly/4bAr8X

Nate Hanson 3 months, 1 week ago on Wordpress

I’d like to see that “Social Media” stat at the top broken down so we could see how many businesses are using YouTube or a similar service.

It is amazing how many people you can connect with by using the power of video on the web. Videos become “shareable” advertising that can be passed on from your friends to their friends and so on.

It is so easy and ... See all content Hide content

Martin Lindeskog 3 months, 1 week ago on Wordpress

Anita,

Is this the first time that research firm Hurwitz & Associates is doing a survey on small businesses?

Robert Brady 3 months, 1 week ago on Wordpress

Small business owners are always trying to squeeze as much benefit as possible out of their budgets, so I’m not surprised at all by their propensity toward online marketing channels. Many of these areas have less competition and, with a little training, even a small business can compete with the big dogs.

@Grant – Great resource sites.

Fernando Labastida 3 months, 1 week ago on Wordpress

Very eye opening Anita. What’s interesting is that now social media marketing, or inbound marketing, has gotten into the forefront of the SMB markters’ mindset. Are we approaching a time now where it will be so hard to compete using these methods that SMBs will have to find something else? Also, did the survey look at what types of technology tools small businesses were using to keep track of growth? ... See all content Hide content

Grant Wickes (@gwickes) 3 months, 1 week ago on Wordpress

It’s challenging to get insight into small business… so thanks to Laurie and the Hurwitz team for embarking on what is always a tough research project.

This summary suggests that small businesses are gravitating toward venues that deliver reach and leverage without much cost.

Some other services to explore that provide this leverage at low cost and are especially effective for ... See all content Hide content

DennisShort 3 months, 1 week ago on Twitter

Higher Growth Businesses Spend More on Marketing and Shift ...: Earlier this year we partnered with research fi.. http://bit.ly/4bAr8X

CASHARTICLES 3 months, 1 week ago on Twitter

Higher Growth Businesses Spend More on Marketing and Shift ...: The entire survey results include much more tha.. http://bit.ly/4bAr8X

smallbiztrends 3 months, 1 week ago on Twitter

$50,000 is "median" revenue-per-employee in this small business survey from July: http://bit.ly/3J5mbX <--thoughts?

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KarenKinnaman 3 months, 1 week ago on Twitter

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uberVU - social comments 3 months, 1 week ago on Wordpress

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