By: Andy Mabbett

Andy Mabbett 3 months, 1 week ago on Wordpress

A (the?) crucial consideration is – what proportion of NI’s online readers are Sky subscribers; and vice versa? If those proportions are high (and, given the cross-promotion to which you refer, that may well be the case), then the business model above should work. But if they’re low, it will probably fail, because few, say, Times readers would take out a Sky sub, just to keep reading the Times; and few Sky couch-potatoes will take out a sub, even for only a quid, to something they don’t read while it’s free. ... See all content Hide content

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willperrin 3 months, 1 week ago on Twitter

@foodiesarah murdoch has 9 million pple in bskyb subscriber system put NI estate behind bskyb login + up sky £1 month http://bit.ly/G0otf

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willperrin 6 months, 1 week ago on Twitter

paying for online content - still think Murdoch will put NI's 'premium' content behind BSkyB subscriber system http://bit.ly/G0otf

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