The Integration of Revenue Management and Marketing

Updated 4 months, 1 week ago

Source: http://vtv.vfmleonardo.com/

In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains where revenue management and marketing are disconnected and what these two functions can learn from one another.  

You will learn:

- Why increased synergy between these two functions can drive more bookings

- How price discrepancies on different websites and over the phone can damage your hotel’s value proposition

- How to integrate price and how your property ...

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That's so true! Revenue management and marketing needs to be more integrated. - http://ow.ly/zMg

4 months, 2 weeks ago by WBLAngelo on Twitter

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