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Updated 3 months, 3 weeks ago

Source:
http://www.estebankolsky.com/
Part 1 – Introduction
Part 2.1 – Pivot Point
Part 2.2 – Business Functions
It is important to recap a couple of things that we said before:
The SCRM Strategy is composed of multiple sub-strategies, some of which you may already have in existence
The roadmap to SCRM is an iterative process, where you will re-visit many times each strategy [...]
Showing 11 relevant reactions out of 28.

[...] This post was mentioned on Twitter by Brent Leary, Prem Kumar Aparanji, Prem Kumar Aparanji, Esteban Kolsky, Wim Rampen and others. Wim Rampen said: Truly great context & thoughts in part 3 of @ekolsky's Roadmap to SCRM http://bit.ly/5HUN0 [...]
@prem_k The Roadmap to SCRM, Part 3 of 5 @ crm intelligence & strategy http://bit.ly/1PsnbF #scrm. Is this too hard for most to achieve

Wim,
I know you are thinking about this harder than me – trust me. I truly appreciate the read and comments.
Yes, this is another of those situations where you catch the missing tidbits that make the huge difference. I think that everyone knows, for sure, that closing the loop is THE only reason to start collecting feedback – not using it, and not telling customers you
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WOW.. Good stuff. I was not yet fully convinced after the first 3 posts, but this is a very good write-up that certainly put some great context on the matter for me (and you know I’m thinking on this almost as hard as you are.
I would like to add 2 tiny bits. The first one is about Feedback and relates to your comments on the differentiators from traditional CRM implementations. I would
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This post was mentioned on Twitter by ekolsky: Posted: The Roadmap to SCRM, Part 3 of 5 http://bit.ly/1IwDvD…
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