San Francisco takes on Cocoa Krispies!

Updated 4 months, 2 weeks ago

Source: http://www.foodpolitics.com/

Now that the Smart Choices program is on hold, it’s time to take a look at what else is on food packages these days.  My current favorite example is the huge IMMUNITY banner across Kellogg’s Cocoa Krispies.

I don’t know how you interpret this but my mind boggles at the very idea that eating Cocoa Krispies might protect kids against swine flu.

Apparently, the minds of the San Francisco attorney general’s staff are equally boggled.  They just sent a warning ...

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[...] the immunity claim, has also been sent to FDA Commissioner Dr. Margaret Hamburg. As Marion Nestle points out in her excellent Food Politic blog “Shouldn’t the FDA be taking this [...]

4 months, 2 weeks ago by SF Calls Out Kellogg’s on Bogus Health Claims for Cocoa Krispies | Fooducate on Wordpress

[...] The food community is riding high after their recent victory over the Smart Choices food label rating systemand turning their attention to front of package marketing claims as their next target – see marion nestles article on Cocao Krispies and ¨immunicty¨claim h ere. [...]

4 months, 2 weeks ago by The next target for the food conscious community : Foodessentials on Wordpress

This claim isn’t any different from the claims made on food supplement packages. “Supports your immunity” is a vacuous statement that makes no actual claims about what it really does. The difference, though, is this is a sugary cereal versus a bottle of pills sold at Whole Foods. But I don’t see a difference – all wishy-washy statements with no evidence to back up any ... See all content

4 months, 2 weeks ago by Inoculated Mind on Wordpress

[...] This dramatic turn around and the resulting negative press will surely make manufacturers and retailers take pause before they next try to tell the consumer what is good or bad for them.  The next frontier will be front of label claims such as ¨increses immunity¨ etc.  see Marion Nestle article here [...]

4 months, 2 weeks ago by Smart Choices RIP : Foodessentials on Wordpress

I don’t know about you, but anything I ingest with mountains of sugar LOWERS immunity. Happens every time I get real greedy.

I’m surprised the FDA isn’t attacking, especially the way they harassed Cheerios over the “lower cholesterol” claims.

4 months, 3 weeks ago by Yum Yucky on Wordpress

Oh, I just assumed it meant immunity from prosecution. It obviously has nothing to do with good health. They don’t really think we’re that dumb, do they?

4 months, 3 weeks ago by Laura Cohen on Wordpress

People, The FDA has no control over the box art. Sue them for false advertising if you have to and MOVE ON! How much of its custonmer base can even read ‘immunity’. Its up to parents to use their brains.

4 months, 3 weeks ago by kock on Wordpress

I feel sorry for women who do not know better, whether due to lack of education or even lack of experience in feeding their families. It is really a minefield of problems trying to navigate these labels.

4 months, 3 weeks ago by dogear6 on Wordpress

[...] > Kellogg’s tip thanks to FoodPolitics.com! [...]

4 months, 3 weeks ago by The Dear Dr.MOZ Baby Blog » The Krispies Hit the Fan in California on Wordpress

[...] a more recent post, Nestle reports that the San Francisco Attorney General just sent a warning letter to [...]

4 months, 3 weeks ago by Tom Douglas » Blog Archive » Food Politics/ Big Food, by Shelley Lance, Blog Editor on Wordpress

Appalling. Really. Cocoa Krispies claim cereal boosts immunity. SF Atty Gen says prove it OR ELSE. http://ow.ly/x5sa

4 months, 3 weeks ago by Karen McCullough on Twitter

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This post was mentioned on Twitter by Andrea Cloninger: RT @marionnestle San Francisco takes on Cocoa Krispies!: Now that Smart Choices program is on hold, time to take .. http://cli.gs/WvM7e…

4 months, 3 weeks ago by uberVU - social comments on Wordpress

Good grief–the word “immunity” is nearly as large as the name of the cereal. The FDA has got to put a stop to the phrase “supports the …..”. What is that supposed to mean anyway? What is “support”?

Any vitamins present in Cocoa Puffs are added, I believe, and the cereal itself is devoid of nutrition, so the whole thing is deceptive.

What’s ... See all content

4 months, 3 weeks ago by Anthro on Wordpress

San Francisco takes on Cocoa Krispies!: Now that the Smart Choices program is on hold, it’s time to take .. http://cli.gs/WvM7e

4 months, 3 weeks ago by marionnestle on Twitter

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