Yes Virginia, There Is Some Technology Coming Out Of Florida
Showroom Logic, based out of Central Florida just added another weapon to it’s arsenal. Automated Google Adsense that is specific to each vehicle the dealer has. Normally you see software like this come out of California.
Recently, Showroom Logic announced some unique tools like their automated Twitter Tweets for car dealers and Facebook Updates. Now this tool really takes the cake.
Showroom Logic Twitter API In Action
Co-Founder Patrick Bennett thought of the Google ...
Adwords concept and put it to action after many hours of coding and testing. Showroom Logic used the inventory of Park Automall in Tampa Florida to test it.
What it does:
Every dealer has tried Google Adsense before, and some still use it. The problem is they all fight over the same keywords. Think of Google Adsense as an auction to advertise. Whomever pays Google the most per click will get the number 1 slot. A typical dealer will focus on a string of keywords. Here is some keywords another Tampa Dealer uses (they are a Ford Dealership)
Ford Tampa
Ford Tarpon Springs
Ford Dealer Tampa Florida
Tampa Bay Ford Dealers
Ford Dealership Tampa Florida
That’s it, that is their entire campaign. Showroom Logic’s automated campaign creates a list so large I couldn’t even put it here. Park Automall has about 200 used cars, so when Showroom Logic’s software crawls their inventory it created 2,314 different keyword phrases (an average of 11.5 different keyword phrases per vehicle). When a new vehicle gets added it creates a new adsense campaign. When a vehicle is sold it removes that specific campaign.
The results are astounding. In the Tampa Bay area alone they had 66,455 ads displayed in the Tampa Bay area alone (just yesterday). Not only did the ads appear on Google Searches, they appeared on 65,143 content related websites like newspaper websites and car related blogs.
Click The Screen Shot For More Details
The great thing is the fact that the ads only show when an article mentions a specific car or truck that the dealer actually has in their inventory. If the news article was about a “2005 Honda Accord” the ad would show up. When the user clicks the ad it goes directly to the car!
This is an example of 1 of the 65,143 impressions Park Automall received yesterday.
Most dealers that spend the time setting up a Google Adwords Campaign will have each link pointing to their main website. Users don’t like that. If they click a link they want to see the description they clicked show up.
Wouldn’t you rather pay .50 cents for a quality click than 2 or 3 dollars like everyone else? The keywords Showroom Logic bids on are exclusive, some only cost .10 cents because nobody else bids on it.
The Ads Even Pop Up On Youtube Videos. Imagine the saturation?
Showroom Logic’s Google Adsense tool is only available for one dealer per area. Co Founder of Showroom Logic Mike Annable says “It would be a huge conflict of interest for us to service 2 different dealerships a few miles apart. If we did that, we’d have to favor one and I wouldn’t want to be put in that position”.
For more information and screenshots of this tool, visit Showroom Logic’s Blog.
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