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The logo design untrend manifesto
Updated 1 month, 2 weeks ago
Source: http://www.logodesignlove.com/
Image credit: Anand Duncan
You won’t search for the latest fads.
You will produce logos that don’t rely on what every one else is doing.
The focus will be solely on your client, and what is most suitable for her.
If the client needs a swoosh, deliver a swoosh. But you must first determine that need through comprehensive research and brainstorming.
You will not feel compelled to “fit in” with your peers. If someone else is doing ...
- 92 comments on this story
Showing 22 relevant reactions out of 92.
Good reminder for those frustrated designers out there. http://feedproxy.google.com/~r/logodesignlove/~3/7wPQYMp9z7Q/logo-design-untrends
logo manifesto. they should have made it digitally signable as a pdf. that would be sweet. -- @logodesignlove http://bit.ly/38WbWP
Youssef, that must’ve been an interesting chat, given their status in the profession. Thanks a lot for the comments, everyone. Enjoy the weekend.
A client once asked me what colour was trendy for logo’s this year. My answer was ‘if you follow fashion you will soon be out of fashion, good design is about doing the right thing for the right client.’
Simple, direct and useful!
Greetings from Brasil!
I made the mistake of following the pack and spent my first 2 years doing layout for yearbooks. Great advice!
Great advice for anyone trying to break into the graphic design industry. It’s extremely important to set yourself apart from the pack early and establish a reputation based on your own talent, not trends.
Tessa Carroll
Most appropriate right now as I work on an identity project.
I think I’ve managed to do all this. Quite happy with it.
I was lucky enough to talk to Massimo Vignelli and his wife Lella last weekend. One thing he said that stuck with me was to stay away from trendy design, establish your own principals and stand by them.
Thanks David.
What’s a trend?
Super article David. I concentrate on how my client is different when I’m sketching. That alone makes it difficult to follow trends. Best advice? Be your own trend …
Giulietta, Fearless Branding Enthusiast
Amen
Your competition will be your portfolio, with the aim of delivering the client with your [best] design to-date —@DavidAirey http://3.ly/6Y4
Yes, very good. There are a lot of current trends in logo design that I will be very happy to see the back off. Can we make everyone promise to stop using negative space for a while?
why 'untrend' is important. can apply to all things creative in service of a client – ads, sites, sound, animation...: http://bit.ly/2H0M8w
Great points. I think it’s really important to stick to this kind of mindset as otherwise no one would really produce anything unique! I love seeing logos that break the mold. Even if they aren’t all that great, at least they’re interesting.
Anti Trend Logodesign Manifest http://wong.to/q14i2
Well said, Rajesh.
Taz, that’s an interesting point, but at the same time, don’t fashion trends play a huge part in the fashion industry? My point is that trends shouldn’t have such prominence where logos are concerned, and maybe the same can be said of haute couture.
Alison, yep, maybe I could’ve chosen a more accurate image. But I love those sketches. They
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Not following same trends as competitors sets you apart and is probably good in most cases.
As long as you don’t try too hard to set yourself apart and miss what the public wants it’s good.
Logos should be built to last.
The logo design untrend manifesto. ... Popular posts. Obama logo ideas that weren't chosen · Negat.. http://bit.ly/YuuFH
famous logos
The logo design untrend manifesto:
Leave trends to the fashion industry (and other such principles). http://bit.ly/2EGIHN
You’re not selling design your selling your clients product. So a trend may not be relevant, it’s not wishful thinking its just an approach we should adopt as responsible designers. By all means be aware of changes in trends but choose a direction carefully. Thoughtful identities will not date and quickly as trendy approaches…..
Great post, how do I sign up :-)
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