-
ubervu
-
Apple iPhone
-
Nexus One
+ Add
The logo design untrend manifesto
Updated 1 week ago
Source: http://www.logodesignlove.com/
Image credit: Anand Duncan
You won’t search for the latest fads.
You will produce logos that don’t rely on what every one else is doing.
The focus will be solely on your client, and what is most suitable for her.
If the client needs a swoosh, deliver a swoosh. But you must first determine that need through comprehensive research and brainstorming.
You will not feel compelled to “fit in” with your peers. If someone else is doing ...
- 92 comments on this story
Showing 32 relevant reactions out of 92.
loopDloopDesign 1 month, 1 week ago on Twitter
Pick it UP! "The logo design untrend manifesto | Logo Design Love" ( http://bit.ly/8zClGI )
Reply
Batiestel 2 months, 1 week ago on Twitter
Logo Design Tips from LogoDesignLove http://www.logodesignlove.com/logo-design-untrends
Reply
JustineJD 2 months, 2 weeks ago on Twitter
Good reminder for those frustrated designers out there. http://feedproxy.google.com/~r/logodesignlove/~3/7wPQYMp9z7Q/logo-design-untrends
Reply
soulvisual 2 months, 3 weeks ago on Twitter
RT @chadengle: The logo design untrend manifesto http://bit.ly/1P8hPm *hmmm… forget the thing about the swoosh. Just don't do it.
Reply
hoshimo 2 months, 3 weeks ago on Twitter
logo manifesto. they should have made it digitally signable as a pdf. that would be sweet. -- @logodesignlove http://bit.ly/38WbWP
Reply
David Airey 2 months, 3 weeks ago on Wordpress
Youssef, that must’ve been an interesting chat, given their status in the profession. Thanks a lot for the comments, everyone. Enjoy the weekend.
Reply
lee newham 2 months, 4 weeks ago on Wordpress
A client once asked me what colour was trendy for logo’s this year. My answer was ‘if you follow fashion you will soon be out of fashion, good design is about doing the right thing for the right client.’
Reply
Joe Missoula 3 months ago on Wordpress
I made the mistake of following the pack and spent my first 2 years doing layout for yearbooks. Great advice!
Reply
Tessa Carroll 3 months ago on Wordpress
Great advice for anyone trying to break into the graphic design industry. It’s extremely important to set yourself apart from the pack early and establish a reputation based on your own talent, not trends.
Tessa Carroll
Reply
MorandiniDesign 3 months ago on Twitter
RT @sebastiany The logo design untrend manifesto http://bit.ly/2E1FfD Leia tbém: http://bit.ly/ndk72
Reply
Youssef Sarhan 3 months ago on Wordpress
Most appropriate right now as I work on an identity project.
I think I’ve managed to do all this. Quite happy with it.
I was lucky enough to talk to Massimo Vignelli and his wife Lella last weekend. One thing he said that stuck with me was to stay away from trendy design, establish your own principals and stand by them.
Thanks David.
Reply
Giulietta Nardone 3 months ago on Wordpress
Super article David. I concentrate on how my client is different when I’m sketching. That alone makes it difficult to follow trends. Best advice? Be your own trend …
Giulietta, Fearless Branding Enthusiast
Reply
Your competition will be your portfolio, with the aim of delivering the client with your [best] design to-date —@DavidAirey http://3.ly/6Y4
Reply
Simon Coyle 3 months ago on Wordpress
Yes, very good. There are a lot of current trends in logo design that I will be very happy to see the back off. Can we make everyone promise to stop using negative space for a while?
Reply
gaberuane 3 months ago on Twitter
why 'untrend' is important. can apply to all things creative in service of a client – ads, sites, sound, animation...: http://bit.ly/2H0M8w
Reply
wFreelanceTalk 3 months ago on Twitter
RT @Ampersanderson: Word! “The logo design untrend manifesto” http://bit.ly/ULczK #DesignTalk http://bit.ly/1b6AGz
Reply
twindsorproject 3 months ago on Twitter
brandjoe: What I'm reading: The logo design untrend manifesto http://bit.ly/49p3TV
Reply
smoothbranding 3 months ago on Twitter
The logo design untrend manifesto http://bit.ly/3ta671 (on @LogoDesignLove) ^Smooth
Reply
David Airey 3 months ago on Wordpress
Well said, Rajesh.
Taz, that’s an interesting point, but at the same time, don’t fashion trends play a huge part in the fashion industry? My point is that trends shouldn’t have such prominence where logos are concerned, and maybe the same can be said of haute couture.
Alison, yep, maybe I could’ve chosen a more accurate image. But I love those sketches. They
...
See all content
Reply
proelzurdo 3 months ago on Twitter
The logo design untrend manifesto:
Leave trends to the fashion industry (and other such principles). http://bit.ly/7TzyO
Test
Reply
@collentine 3 months ago on Wordpress
Not following same trends as competitors sets you apart and is probably good in most cases.
As long as you don’t try too hard to set yourself apart and miss what the public wants it’s good.
Logos should be built to last.
Reply
famouslogoz 3 months ago on Twitter
The logo design untrend manifesto. ... Popular posts. Obama logo ideas that weren't chosen · Negat.. http://bit.ly/YuuFH
famous logos
Reply
ContiVision 3 months ago on Twitter
The logo design untrend manifesto:
Leave trends to the fashion industry (and other such principles). http://bit.ly/7TzyO
Reply
RobbertVmeulen 3 months ago on Twitter
The logo design untrend manifesto:
Leave trends to the fashion industry (and other such principles). http://bit.ly/2EGIHN
Reply
Rajesh Pancholi 3 months ago on Wordpress
You’re not selling design your selling your clients product. So a trend may not be relevant, it’s not wishful thinking its just an approach we should adopt as responsible designers. By all means be aware of changes in trends but choose a direction carefully. Thoughtful identities will not date and quickly as trendy approaches…..
Reply
Follow us
Twitter Facebook-
DASHBOARD
PRO
-
MY KEYWORDS
PRO
-
TOOLS & WIDGETS