Consumers Perception Of Advertising

In the last post I talked about The 6 key points you need to be a aware of when creating a logo for your business. Now am going to talk about how businesses advertise and the consumers perception of your advertising.

What is advertising?

IPA says advertising is “the means of providing the most persuasive possible selling message to the right prospects at the lowest possible cost”

Kotler and Armstrong thinks “advertising is a paid form of non-personal ...

presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines and television”

I personally think its both definitions..what do you think?

Check out some advertisements below that are creative and clever..see what the key persuasive selling messages are.

What determines the key advertising messages?

The advertising message is often more important than the amount spent. The advertising message must be carefully targeted to impact the target customer audience. A successful advertising message should have the following characteristics:

Meaningful- customers should find the message relevant

Distinctive – capture the customers attention

Believable – which is hard too do since most consumers doubt the true authenticity of an advertisement

What makes a consumer take action?

In advertisements, action words in present tense are used and visual imagery is use to illustrate that action. Also Important benefits to the consumer is highlighted in the advertisment, that sometimes will make a consumer want to take action, especially if they know they will get alot of value from it.

Advertisers also like to use persuasive techniques to play on consumers emotions such as fear, guilt, insecurity, shock and even humour.

I hope you have found this post useful, let me know what you think by leaving a comment below.

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