By: kristin

Updated 2 months, 3 weeks ago

Source: http://www.wordsellinc.com/

Brad,

My guess is that it would depend on the type of company.

For example, a strictly online/e-commerce business may not need traditional marketing for a few reasons – there’s no “brick & mortar” location, targeted consumers are the online population, not a “local” business and abilily to provide products/service internationally.

A new local/stationary business would still benefit from traditional strategies and local PR could ...

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Marketing Spend — The Straight Dope From the Spending Culprits (Part 1) 3 months ago on Wordpress

[...] Marketing Generation Gap Threatens B2B Survival (wordsellinc.com) [...]

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Saturday Social Marketing Round-Up | pamorama 3 months ago on Wordpress

[...] Marketing Generation Gap Threatens B2B Survival (Words Sell) When marketing ideas that elude b2b leadership are patently obvious to young adults with zero training in marketing – you’ve got yourself a real problem. You’ve got a disconnect between what buyers want and what sellers think buyers want. Or, more precisely, you’ve got a disconnect between what buyers want and what sellers think they ... See all content

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Brad Shorr 3 months ago on Wordpress

Hi Elmot, I’m with Kristin in thinking that every business needs a different mix of traditional and new media marketing. In the b2b world I live in, a small (but growing) minority of companies are embracing new media. However, as you point out, that’s not the end of it. Companies must also conduct “marketing research and development” by exploring new technologies on the horizon ... See all content

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elmot 3 months ago on Wordpress

I think there is no big problem with using the traditional methodologies but such a mind set should not limit individuals into exploring also new trends for systems and needs and technology are constantly changing too.

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Tweets that mention Marketing Generation Gap Threatens B2B Survival -- Topsy.com 3 months, 1 week ago on Wordpress

[...] This post was mentioned on Twitter by Robert Hruzek and Bernie Ritchie, Randy Kemp. Randy Kemp said: Article: "Marketing Generation Gap Threatens B2B Survival" http://is.gd/4MYL6 [...]

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uberVU - social comments 3 months, 1 week ago on Wordpress

Social comments and analytics for this post…

This post was mentioned on Twitter by MarkidGuru: Marketing Generation Gap Threatens B2B Survival: When I was young, I thought I had all the right answers.

Later.. http://bit.ly/1EwkbZ…

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kristin 3 months, 1 week ago on Wordpress

Brad,

My guess is that it would depend on the type of company.

For example, a strictly online/e-commerce business may not need traditional marketing for a few reasons – there’s no “brick & mortar” location, targeted consumers are the online population, not a “local” business and abilily to provide products/service internationally.

A ... See all content

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Brad Shorr 3 months, 1 week ago on Wordpress

Hi Kristin, I think you’re right and did not mean to imply otherwise. You raise an interesting question, though: are new companies, one that are heavily or completely reliant on social media marketing going to collapse because of not engaging in traditional marketing practices?

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kristin 3 months, 1 week ago on Wordpress

Brad,

Great bullet points – but I still belive there’s room enough for traditional marketing and the most succesful businesses will be those that intergrate both.

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randylewiskemp 3 months, 1 week ago on Twitter

Article: "Marketing Generation Gap Threatens B2B Survival" http://is.gd/4MYL6

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MarkidGuru 3 months, 1 week ago on Twitter

Marketing Generation Gap Threatens B2B Survival: When I was young, I thought I had all the right answers.

Later.. http://bit.ly/1EwkbZ

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roberthruzek 3 months, 1 week ago on Twitter

Holding onto old marketing ideas? You may have a problem! From @bradshorr: http://is.gd/4MUSL

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