Macarons are the new cupcakes

New blog post: Macarons are the New Cupcakes http://bit.ly/OyO3T

RT @foodista: Macarons are the New Cupcakes http://bit.ly/OyO3T

RT @foodista New blog post: Macarons are the New Cupcakes http://bit.ly/OyO3T Not to be confused with Macaroons (I was)

Macarons are the new cupcakes: (image by Shamanyx) Cupcakes are hot. Pop culture has elevated cupcakes from kinderga... http://bit.ly/1snXu1

foodista tweet: Macarons are the new cupcakes: (image by Shamanyx) Cupcakes are hot. Pop culture has elevated cupca... http://bit.ly/1snXu1

By: Kavin

Macaron has been the “cupcakes” in Paris for a long time. The lines in front of laudree and pierre herme is longer than that in front of Magnolia. That being said, chances of it being a trend in the US migh not be high. We don’t have widespread availibility and good macaron is difficult to make, so not a lot of people have the chance to sample truely good macaron.

But then again, you don’t need to be truely good to start a trend in the food world. Just good enough. Look at starbuck.

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By: parisbreakfasts

Researche des macarons is an ongoing obsession with me…ahem
For example just one post of many, way too many-
http://parisbreakfasts.blogspot.com/2009/11/macaron-inventory-day.html
Love your graph!
Carolg

By: helen

Gorgeous watercolors! You show macarons’ artistic potential- another argument for why they could be the next cupcake!

By: helen

That is a great point! I just did a little research and came across versions made from sesame and coconut: http://www.bakingobsession.com/2009/10/26/nut-free-french-macarons/ You can have macarons too! Plus, since macarons are gluten-free by nature, the celiac crowd doesn’t have to worry either. That just leaves out the vegans, though the popularity of bacon shows that vegans don’t have much say in food trends anyhow.

By: Tracy

To me, widespread success of the macaron depends on its allergy-safe versions. Because while you can make any type of cupcake to suit your needs, people who are allergic to peanuts/nuts (like me) cannot consume traditional macarons because of the almond flour.

By: parisbreakfasts

Thanks Helen,
There is some serious equipment required to make the macs properly. The ones that spit out perfect macaron lids. The almond flour too is a stumbling block in the US.
And too much SUGAR!!
a tad depressing it is.

Cupcakes are hot. Pop culture has elevated cupcakes from kindergarten birthday party to wedding cake status in a few short years. Cupcakes are fun, tasty and easily decorated, with a superb frosting-to-cake ratio.

Cupcakes are hot. Pop culture has elevated cupcakes from kindergarten birthday party to wedding cake status in a few short years. Cupcakes are fun, tasty and easily decorated, with a superb frosting-to-cake ratio.