Influencers
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Connecting with influencers is a key tactic in your toolbox. uberVU surfaces influencers who are already participating in the conversation and are proven to drive it. They're not just popular, they're engaging with a relevant audience. Build relationships with them and watch your social media marketing soar.
Influence means engagement,
not popularity
Influence is the ability to produce an effect without force or control. In social media, true influencers can, in a non-promotional way, get people to consider your brand, share something or buy a product. Simply having millions of followers does not make someone an influencer. The action/reaction he/she can get a large number of people to take does.
uberVU approach to measuring influence is unique and delivers the measurement of engagement that matters to your brand. uberVU tells you if an influencer is driving the conversation around your brand or market by generating RTs, comments, likes, shares. uberVU ignores the 'influencers' with millions of fake fans and no actions and so should you. We're focused on delivering engagement for your brand, rather than ego metrics.
Relevance breeds
influence
If you're, say, a snowboarding brand, you might be sold on getting Justin Bieber to promote a story. That's last years strategy, and it failed. We know who the new snowboarding whiz kid posting incredible trick videos on YouTube is and can help you engage him.
That's why our approach to influence is centered around relevance. We only consider someone who is actually talking about your brand or market, and getting people to engage an influencer for your brand. We don't care about people who are influential about politics, no matter how many followers they have - and you shouldn't either, unless you're a politician :).
Don't put ALL your eggs
in one basket
Most influencer outreach campaigns focus on getting a few, hand-picked influencers to deliver your message to their audiences. These influencers have a lot of followers and can get you massive reach. Bad idea.
We believe this is a risky approach. A big audience means poor targeting and low relevance for your fans. We surface influencers that actually talk about your brand and market, and have proven that they can engage audiences through those messages. They're connected and trusted within their communities. That's key. Your audience will appreciate your efforts, knowing these hyper-relevant influencers matter more than a few popular, but irrelevant "celebrities".