Louis Cammarosano

what google giveth, google taketh away.

Companies like trulia or zillow spend little or no money on google ad words,yet get tons of FREE traffic from showing up high in the google natural search results .

Now Google will organize and display listings making searches for listings on those sites, perhaps redundant and irrelevant.(in your scenario 2, Rob)

Having lived off the free ride google gave them, perhaps they will expire from an act of Google.

(in all fairness, Zillow had plenty of natural traffic from the buzz created from their Zestimate fad before posting listings and engaging in optimizing their site for google) ... See all content Hide content

3 months, 2 weeks ago onDisqus in www.notorious-rob.com

Ironic that for all the disrepect hurled at AOL, they Still have more Real Estate traffic than Zillow. Traffic quality not traffic quanity matter most anyway.

2 months, 3 weeks ago onDisqus in www.techflash.com

Traffic, page views are near meaningless metrics designed to capture press and more marginal traffic.

Ditto for press mentions, appearances on CNBC, CNN etc

Revenue per visit, gross margin, advertiser and agent retention, customer satisfaction and net profit are what matter.

2 months ago onDisqus in www.techflash.com