Welcome To Victors & Spoils. Let’s Change An Industry.

Hello and welcome to Victors & Spoils. Just who in the hell are we? We’re the world’s first creative (ad) agency built on crowdsourcing principles. And our goal is to provide businesses with a better way to solve their marketing, advertising and product-design problems by engaging world’s most talented creatives.

Why are we doing this? Super question. The way we see it, companies need an alternative to both current ad agencies as well as current crowdsourcing platforms. One that offers ...

the strategic direction, engagement and relationship management that agencies deliver today, but one that also delivers the engagement, cultural relevance, results and good ol’ ROI that crowdsourcing (if managed and directed well) can deliver.

Crowdsourcing? Really? Yes. Current factors such as radical transparency, the consumer’s demand to be more involved and a growing cost consciousness regarding clients’ budgets have all made crowdsourcing especially timely for today’s marketers. But it’s not all roses yet. The crowdsourcing paradigm can be pretty unruly for most clients. The number of possible solutions created and the effort to keep things on strategy for a brand can be overwhelming.

Enter a new agency model. Victors & Spoils (that’s us). We feel like an ad agency. We work like a crowdsourcing platform. And at the core of our agency is the V&S creative department (which we’re currently building, do join). As you might have guessed, it’s not your typical creative department made up of art directors and copywriters. It’s one in which everyone from creatives to strategists to creative directors to interactive geniuses to producers come together to solve strategic problems. A global digital community where anyone who wants to participate can. A creative department whose members will not only be rewarded for the solutions they develop (both individually and as a group) but also for participating in the community itself, as well as for helping others develop their skills and talent. And in an effort to guide this participation, members of our creative department will earn a ranking (the V&S Reputation Score) that will help determine a share of the revenue from each project.

And that’s basically who we are – Victors & Spoils on day one. It feels fantastic to finally be out of the closet. We would love your comments and ideas as we do this. But it’s already full-on. The throttle is pinned, we’re talking to clients and building as we go. We hope you’ll join us and wish us well. We hope you’ll follow us on that Twitter thing. We hope you’ll read John Winsor’s blog post at www.johnwinsor.com and we hope you’re ready to watch an industry change. Thank you for reading this.

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