Full interview: Roger Martin on Design Thinking in the Workplace

Ever wonder why organizations that start out as innovators can become rigid and stuck in their ways? Heck, maybe you work in an organization that’s lost its creative, innovative edge.

If so, you’ll want to listen to Nora’s interview with Roger Martin. Roger is the Dean of the Rotman School of Management at the University of Toronto, and the author of The Design of Business: Why Design Thinking is the Next Competitive Advantage. A shorter version of this interview will air ...

on Spark 89, but you can hear the full, uncut interview below, or download the MP3. [runs 27:56]

Download audio file (spark_20091019_rogermartin.mp3)

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[Original image by jordanfischer]

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