Stepping Up Your Brand This Christmas Season « Small Business Branding

With all the talk in the media in regard to retailers deep discounting their wares, where does this leave small independent retailers?

For one thing it provides an opportunity to step up the customer relationship. Large corporations cannot turn on a dime due to their size and complexity.

SMEs (small to medium enterprises) on the other hand are much flatter and can provide superior experiences. If youve been diligent at building your email database, you can start providing exceptional ...

information for your customers.

You can provide them with valuable offers, open houses, and special cross-promotions. Take the opportunity to get out into your community and make your brand stronger in the eyes of those who affect your income.

Send out thank you gifts to your customers. If you are a retailer, reward them with thank you vouchers worth a nice reward should they show up at your location, up the ante if they bring along a friend.

Tie into a local food bank and have a promotion to help. The whole point this season is to step up your brand with home grown initiatives that are too targeted for the big boys to embrace but are perfect and easy for you to push your brand into public notice.

One idea could be to offer a 30 day (or whatever) countdown to service for Christmas. Send out daily emails with something great each day.

How about this one for a retailer: buy a batch of plain tree ornaments, get a local school class to decorate them with paints, then sell them at your locations with 100% of the proceeds going to a local charity. Guess where all the kids parents will go this season?

Make it fun and boost your brand as a gift to yourself.

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