By: Gary Dillard

You nailed it, Pamela! People respond to people. It’s why they watch Oprah, it’s why they open their wallets. (Okay, they’ll also respond to stories about cute animals.) Whatever your organization may be, it has great people stories. Use them. Even if it’s a museum full of artifacts, there’s a story about how someone reacted to seeing Grandma’s photo and learning her story. Have your volunteers actively searching for these stories so when the time comes to use ...

them, you’ll have a storehouse to choose from.

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